7 reasons for a modern CRM system

Efficient work in sales and marketing - that is just one of the advantages of powerful CRM systems. These not only have a positive effect on customer retention and acquisition, but ultimately lead to more business deals and an increase in sales.

Here you can find our free checklist with 10 tips for CRM implementation.

Download here

Fast information retrieval - Transparent communication

With a modern CRM system, you always have an overview of all customer and prospect data. And not only important contact data such as telephone number or e-mail address, but also the entire contact history. This means that an efficient CRM system should not only offer the possibility to manage address data, but also to store business contacts, mails, documents and much more with the (potential) customer. In this way, you create quality relationships through transparent communication.

Networking of marketing and sales

A modern CRM system makes it possible to smoothly link marketing and sales. This is the only way to see what information is currently of interest to the (potential) customer. As a result, interested parties can be addressed in a targeted manner, for example via specific marketing campaigns, and promising leads can be generated from them. Sales can therefore act in a targeted manner on the basis of the marketing data obtained.

Central information for the entire company

A key advantage of CRM systems is that all data is available centrally in the company. This means that information is not linked to individual employees. This has two significant advantages: If necessary, a colleague can quickly step in and individual colleagues cannot be excluded from the internal flow of information. As a result, customers can be optimally served. Ideally, the CRM system can also be accessed from any location - via desktop, web or app.

Efficient work

Well-designed workflows in CRM systems optimize sales and marketing processes to the maximum. The result is reduced documentation and organizational effort. So that you have more time for your core activities.

Digitized processes

Digitized processes are not only transparent, but also simplify many processes in the company. The digital capture of data therefore not only ensures improved customer service - it also makes it possible to evaluate captured data and use it for the company. This makes fact-based decisions much easier.

Avoid mistakes

A central CRM system means that all data only has to be entered once. This can drastically reduce the error rate.

Fact-based decisions instead of speculation

The evaluation of offers, sales figures and newsletters enables fact-based decisions. Instead of acting on instinct, planned strategies can be implemented.

What is the status of digitization in your company?

Use AXAVIAseries to drive digitalization in your company and unleash your full potential.